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Business Plan of Development
Skřivánková, Eva ; Ing. Jiří Ficbauer, CSc. MBA (referee) ; Čižinská, Romana (advisor)
The bachelor´s thesis is about foundation of travel agency in South Moravia region. The travel agency is established in order to provide services and information to customers. The business plan consists of five parts, where at the beginning the goal of the work and methodology are described. Next part contains the basics description of newly-formed organization, including expression of its mission and vision. The third part is focused on external and internal environment. Fourth part consist of marketing mix and implementation plan. Fulfilment of the work is evaluated at the end. The work contains instructions, procedures and information required for creation of efficient prospectus.
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Business Plan of Development
Skřivánková, Eva ; Ing. Jiří Ficbauer, CSc. MBA (referee) ; Čižinská, Romana (advisor)
The bachelor´s thesis is about foundation of travel agency in South Moravia region. The travel agency is established in order to provide services and information to customers. The business plan consists of five parts, where at the beginning the goal of the work and methodology are described. Next part contains the basics description of newly-formed organization, including expression of its mission and vision. The third part is focused on external and internal environment. Fourth part consist of marketing mix and implementation plan. Fulfilment of the work is evaluated at the end. The work contains instructions, procedures and information required for creation of efficient prospectus.
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The assumptions of commercial services development in a chosen area - microregion Veselsko
LAMAČ, Petr
Bachelor work has a title The assumptions of commercial services development in a chosen area - microregion Veselsko. I needed primary and secondary data. My secondary data originate from scientific books and from databases for example of Czech statistical office or Bureau of Labor in České Budějovice. In geographical analysis I described the microregion. I surveyed local entrepreneurs and I also interviewed mayors too. The important part of bachelor work is a short description of European funds. The main product of my work is the situational analysis. I had hypotheses too, that were authenticated or rebuted. The final outcome of my work is the Recommendations for the development of the microregion Veselsko. I hope, that I will contribute to the development of microregion Veselsko at my bachelor work. Improvement of the situation consists in better cooperation between entrepreneurs and authorities. Meetings would be very suitable. An important duty of authorities is educate people and escalate human potential.
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Merits of selected natural resource and its region development influence
VOŘÍŠKOVÁ, Alena
The topic of this thesis is the value of a selected natural resource and its influence on the region{\crq}s development. This thesis has been divided in two parts. The first part is theoretical and it defines natural resources and their evaluation. The theoretical part is concluded by information about regional politics and development. The practical part of this thesis consists of two areas. In the first one, I characterize South Bohemian region as well as Lipno reservoir. In the second one, I deal with the land prices in Lipno area and compare them to the land prices in the area around Orlik reservoir. The amount of the prices indicates differences in holiday resort values of these reservoirs and their contribution to the region{\crq}s development. The main goal of this work is to analyze, on the basis of natural resources{\crq} evaluation, the relationship between the natural resource value and economic development of the selected area of the South Bohemian region. Another significant goal is an elaboration of a survey of methods used in natural resources{\crq} evaluation, from the perspective of nonmarketable resources{\crq} evaluation as well as evaluation of any inmovable object that satisfies people{\crq}s needs. An important aim of the practical part of this thesis is a land price analysis of Lipno reservoir area. The last goal I have proposed to me is to compare the land prices around Lipno reservoir to those of Orlik reservoir. The value of an natural resource can be expressed in different ways, for example, in how much people, who use that holiday resort, esteem it. Considering the topic of my thesis, I have chosen an evaluation according to land prices. If a natural resource is valuable, then its value will be reflected in people{\crq}s willingness to pay for the possibility of living in its nearness. This is also obvious with Lipno reservoir, as the land prices there are much higher than the land prices in any other holiday resort situated near a water reservoir. Nevertheless, even here we can still find places, that have not been fully developped yet and which offer possibities of exploitation. Considering the above-mentioned findings and examples, it is obvious that Lipno water reservoir not only provides the South Bohemian region with incomes from tourisms but it also has a movable value of an ascending tendency. Despite its invaried long-time exploitation potential, its holiday resort function has caused recently, that Lipno area is being valued more and more. This tendency is reflected in the increasing prices of building estates near the reservoir, which indicates people{\crq}s willingness to pay more and more for a valuable holiday resource.
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Development selected locality in the territory of Tábor for recreation and travel movement
REŠLOVÁ, Martina
The main target of the thesis was to analyse the area of forest park Pintovka. After the analysis of this area a questionnaire survey was made there. The main target of this survey was to find out if there is visitors need or a wish to make a new nature trail. The survey was also a datum for a suggestion of utizilation of the area and for a suggestion of nature trail. This stands have to approach fauna, flora and attractions in the area to the visitors.
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Guidebook to the south part of the Šumava National Park (the Stožec region)
JIŘIČKA, Jan
This diploma thesis deals with the Stožec region, the southern part of the Šumava National Park. Pivotal part of diploma thesis is sorted to look as it is a tourist guide with nonfiction character. Tourist guide represents {\clqq}separate`` publication, which contains physical and social-geographical characteristics of studied area, historical development, recaptures places and activities of turistical interest and describes proposed routs for trecking, cycling or skiing on tracks. Component parts of tourist guide are supplemented with pictures and maps. Diploma thesis further contains obligatory chapters of scientific literature {--} the introduction, the analysis of used literature, the methodology of this thesis, conclusion, list of used literature and other sources.
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Regional development programme and its influence on rendition of services in travel movement
KADLECOVÁ, Andrea
The title of this thesis is Regional Development Programme and its influence on administration services in travel movement. It is perceptible that this thesis deals about cohesion of travel movement as one of the fastest envolving branch of industry and developing conception of the region as a subjekt which in its independent action takes care in its territorial district conformable with local groundwork and with local customs about complex development of its territory and about needs of its citizen. The purposes of this diploma work was the analysis of the above mentioned cohesion.
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